Tiered Level System
Level 1: Wine Associate
Candidates have entry-level wine knowledge or education and are interested in career growth. Hospitality experience is a plus.
Confident with sales techniques that include making wine, beer, and spirits recommendations based on customers’ interests and preferences.
Master the Progressive Scale to confidently recommend wines based on body, as opposed to varietal and region.
Complete daily outreach to customers with whom they have actively worked in the retail setting.
Maintain store appearance, including stocking and merchandising displays, as well as other daily duties.
Participate in regular product tastings to increase knowledge of curated store selection.
Work as support staff for hosts of in-store and off-site events for corporate and other private clients, as needed. Additional gratuity is applied to your paystub per each event.
Level 2: Wine Specialist
Experienced hospitality professional in a wine-focused role for at least one year; Professional certification is a plus.
Enhanced confidence with sales techniques that include initiating outbound sales using text, email, social media, and/or newsletters.
Work as lead host for in-store and off-site events for corporate and other private clients, as needed. Additional gratuity is applied to your paystub per each event.
Complete daily tasks, including but not limited to managing deliveries and pulling orders for completion.
Level 3: Wine Concierge
Beverage Sales Experience for 2 to 4 years is preferred; management or team lead experience is a plus.
Actively broaden the list of clients with targeted offers using both presale offers and store selection.
Hosts Cellar Consultations with the assistance of the Director of Sales.
Attend tastings with distributors, national sales reps, and makers to offer suggestions for which products to bring into the store, as well as learn via tasting and talking about products.
Participate in VIP client events.
Act as shift manager when needed, working with the management team to have direct oversight of staff and plan of action to achieve daily sales goals.
Assist the General Manager with inventory, including but not limited to checking in deliveries, receiving products into inventory software, and performing spot checks every week.