Building community through beverage.

We’ve been reimagining the wine industry since 2010.

Headquartered in Boston, Massachusetts, the Drink Progressively Group (DPG) is an innovative wine industry company with a mission to build community through beverage. The journey began with our brick-and-mortar retail store, The Urban Grape, in Boston’s vibrant South End neighborhood. Our brand has since expanded to include a thriving e-commerce platform, bespoke events and gifting business, a wine cellar consultation company, and an award-winning wine brand. Our expanding business opportunities help us achieve our mission to help our customers Drink Progressively, no matter where they live! 

We invite you to learn more about our brands below.

View open positions

Our Story


In 2008, TJ and Hadley Douglas were sitting in the late afternoon sun in the Italian countryside near Colle di Val d’Elsa when Hadley handed TJ a glass of wine, tucked herself into a porch chair, and asked, “So what’s your five-year plan?” She never imagined that TJ’s answer -  to build a new kind of wine store focused on hospitality and access, a well-trained, restaurant-style staff, and a giant tasting table in the middle where people could gather - would change both of their lives. 

Two years later, that dream was a reality. The Urban Grape opened its doors and became the first store in the country to utilize TJ and Hadley’s proprietary Progressive Scale, a revolutionary way of categorizing wine by its body instead of by varietal or region. The Urban Grape quickly became one of the country's most successful independently-owned wine stores and was named the United States Small Business of the Year in 2021. The Urban Grape is also a 4-time Top 100 Wine Retail Store in America winner, a 2-time Wine Enthusiast Wine Star Nominee, a 4-time ICIC Inner City 100 winner, and a 6-time Best of Boston winner. The store has been nationally profiled in Food & Wine, The New York Times, NPR, Wine Spectator, and Wine Enthusiast, among others.

Additionally, TJ and Hadley were named EY Entrepreneurs of the Year in 2021, and Hadley was named an Inc. Magazine Top 100 Female Founder in 2020

Although their original store concept has expanded to additional businesses over the last decade, their commitment to creating more progressive access to the wine industry has never wavered. In addition to their business ventures, TJ and Hadley are the founders of The Urban Grape Wine Studies Award for Students of Color, and the authors of Drink Progressively: A Bold New Way to Pair Wine and Food. They live in Boston with their two sons.

Our Brands

  • The Urban Grape Logo

    The Urban Grape

    Located in Boston, the Urban Grape is one of America's most successful and award-winning wine stores.

  • Wine Club by Urban Grape Logo

    Wine Club

    The Wine Club by Urban Grape takes the intimidation out of wine by introducing you to seasonal and intentionally chosen bottles from around the world, every month. With two levels to choose from, there’s a Club for every palate.

  • Progressive Pours Logo

    Progressive Pours

    Progressive Pours aims to elevate shared experiences by helping our corporate partners create bespoke wine-tasting events and thoughtful, fully customized gift packages.

  • Progressive Wine Co. Logo

    Progressive Wine Co.

    Driven by a belief in a more inclusive wine world, PWC aims to progress your palate while building a wine industry that reflects us all. Change will happen one vintage of wine at a time!

  • Urban Cellar Consulting

    Professional wine cellar management services, from inventory tracking to fine and rare offerings. The one-stop shop for your wine cellar!

  • Wine Studies Award Logo

    Wine Studies Award

    A groundbreaking internship program to create access and career opportunities within the wine industry for BIPOC.

Press and Speaking Engagements


TJ and Hadley’s groundbreaking work in the wine industry has been profiled in Wine Spectator, Wine Enthusiast, The Wall St Journal, The New York Times, Food & Wine, Wine & Spirits, Imbibe, Real Simple, Health magazine, MarketWatch, Eater National, WGBH, WBUR, Boston Magazine, The Boston Globe, and Boston Business Journal, among other regional and national publications.

Hadley is a frequent panelist focusing on women entrepreneurs, particularly on the importance of inclusion and allyship in the workplace.

TJ is a welcome addition to any panel and keynote speaker across varied industries. His favorite way to engage with corporations and wine drinkers is to lead organizations through a dynamic 90-minute experience that weaves his story of resiliency in the wine industry with an interactive wine tasting featuring Black-produced wines from around the globe. Past clients include Google, First Republic Bank, The Boston Celtics, American Express, Converse, and Wellington Financial, among others.

For press and speaking opportunities, please contact Tami Kelly PR

Urban Grape's Drink Progressively Book

Our Book


From White to Red, Light to Full-bodied, A Bold New Way to Pair Wine with Food!

Drink Progressively is a best-selling wine education and food pairing book that has revolutionized how people think about, buy, and enjoy wine.

In twenty sections, Drink Progressively lays out our proprietary Progressive Scale, a system of organizing wine by its body instead of varietal or region.

Each section includes typicalities, suggested bottles to try, and food pairings - including recipes from renowned chef Gabriel Frasca and the Douglas' home kitchen.

Get in Touch


Visit Our Boston Store:
303 Columbus Avenue
Boston, MA 02116

View open positions