Event Spotlight: Issa Rae at Urban Grape Boston
The one and only Issa Rae stopped by The Urban Grape store in Boston’s South End earlier this month to sample and sign bottles of her Viarae Prosecco. Not only did attendees get a chance to meet Issa herself, but all tickets also included a signed bottle of Viarae Prosecco.
Urban Grape Wine Club members received first access to tickets, one of the perks of being a wine club member! Once we opened up the tickets to our newsletter subscribers, we were shocked to sell out in only a few short hours — leading us to open up additional invites to meet the demand.
Over 200 guests were able to mix, mingle, sip, and take photos on our Viarae step and repeat for an unforgettable in-store event for our Boston community.
Thanks to everyone who attended! We’re excited to bring you more in-store events and engaging meet and greets like this one in the future. Cheers!
